![]() ![]() Supernatural shortcuts might seem attractive but practical AI is a process. There is, however, a proven, practical set of tools to assist stretched newsrooms in their work to deliver content that local audiences will find useful and engaging. There is no Philosophers’ Stone to secure immortality for local media organisations struggling with the day to day challenges of digital publishing. And while the promises around these developing technologies are not quite as hollow as ancient offers to transform lead into gold, they are almost as fantastical. The hype around the release of Generative AI applications has more in common with alchemy than actual publishing. ![]() Peter Houston takes a look at some of the biggest in this extract from the new report, Practical AI for Local Media. Is AI a magic technology that will make all our jobs obsolete? Or will it be the silver bullet that ‘saves’ publishing? There are plenty of myths, misconceptions and exaggerations around the use of AI technology in media. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |